When it comes to crafting a compelling presentation, less is often more. The key to success lies in identifying the three most crucial points you want your audience to take away. It’s not about overwhelming them with information they already possess; as the saying goes, ‘don’t tell your granny how to suck eggs.’

Many presenters fall into the trap of creating exhaustive lists, fearing they might omit something important. However, this approach can dilute your message and lose your audience’s attention. Instead, focus on delivering the ‘really good stuff’ – the core ideas that will resonate and stick with your listeners. Trust that by emphasising these key points, the rest will naturally fall into place.

If you’re concerned about leaving out relevant information, you can always address additional points during the Q&A section at the end of the interview. Simply mention that there are other aspects you can discuss if the audience is interested, but emphasise that you’ve deliberately chosen to focus on the three most significant points. Remember, for most individuals, three main ideas are substantial enough to digest and remember.

By following this approach, you’ll create a more impactful and memorable presentation. Your audience will appreciate the clarity and focus, allowing them to grasp and retain the essential information you’re sharing. So, next time you’re preparing a presentation, resist the urge to include everything – instead, hone in on those three critical points that truly matter.