Four tips on how to use LinkedIn to catch attention of potential employers

By Ashley Cahillane, LinkedIn expert, Sli Nua Careers

Give off a professional appearance by customising your LinkedIn URL. The added benefit of this is you will become easier to find and the neater URL will be easily distinguishable on a CV or Business Card. Find out more about the feature here – and be quick as unique URLs are issued on a first come first serve basis.


Ensure your profile sells your full array of skills by integrating your personal website. The advantage here is that traffic to your site will be increased, plus – provided you update your website regularly – your online presence will add a new dimension to your career.  Read more about configuring your LinkedIn badge here.

Reinforce the message of your LinkedIn profile by showcasing aspects of your work which will sell yourself. The Summary, Education and Experience sections of your profile provide the most scope to achieve this by facilitating the inclusion of various media files such as videos, images, links and presentations. Find out more here.

Finally, the endorsements section of your profile can assure potential employers of your competencies within your field. Don’t be afraid to ask your network to endorse your skills or to make new skills suggestions – all it takes is one click of the + button beside the skills they’re endorsing. Boosted by this added credibility from your peers, don’t forget to return the favour as the activity will increase your visibility within your network.